Mobile Logo for Laura Herek's website
Laura Herek Branding & Creative Direction

Brands, spice & everything nice.

Brands, spice & everything nice.

Person wearing a white t-shirt with pink and black text, showing tattoos on arms, against a plain background.
A modern building with large windows and three tall palm trees in the foreground. Overlaid on the image is a business card for Elaphiti Estate, featuring the name Mario Mikolčević, founder and director, with contact information.

āmina studio

Industry: Architecture & Interior Design (Interior Design Studio)
Location: La Marche, Italy
Project Scope: Brand Identity



acs studio

Industry: Architecture & Design (Interior Design Studio)
Location: Frankfurt, Germany
Project Scope: Brand Identity



studio sōl jewellery

Industry: Fashion & Design (Handmade Jewellery Studio)
Location: Leeds, United Kingdom
Project Scope: Brand Identity


INSTAGRAM

sparkle by nik

Industry: Health & Wellness (Teeth Whitening Practice)
Location: London, Ontario, Canada
Project Scope: Brand Identity, Web Design & Development, Stationery

WEBSITE, INSTAGRAM

Laptop on a black coffee table in front of beige sofas with a stack of magazines on the side table.

antonia condic

Industry: Health & Wellness (Yoga Teacher)
Location: Zagreb, Croatia
Project Scope: Brand Strategy & Identity, Web Design & Development, Stationery

serotonin society

Industry: Community & Sports
Location: Vienna, Austria
Project Scope: Brand Identity, Stationery

hortusdes

Industry: Architecture & Design (Landscape Architecture & Construction)
Location: Slavonski Brod, Croatia
Project Scope: Brand Strategy & Identity, Creative Direction, Web Design & Development, Stationery, Social Media Management

WEBSITE

milica markovic

Industry: Health & Wellness (Psychotherapist & Mentor)
Location: Novi Sad, Serbia
Project Scope: Brand Identity

INSTAGRAM

lavilla

Industry: Tourism & Hospitality (Luxury Rooms & Apartments)
Location: Osijek, Croatia
Project Scope: Brand Identity, Creative Direction, Web Design & Development


WEBSITE

elaphiti estate

Industry: Property & Project Management
Location: Lopud, Croatia
Project Scope: Brand Identity, Stationery

Elegant white embossed monogram with the letter 'M', decorated with a floral design and delicate lines on light-colored textured background.
Glass door with logo and text for Ámina Design Studio, featuring a minimalistic arch design and modern font.

Connect the dots of your dream business and launch it with confidence, clarity & excitement.

Hi! I’m Laura, a freelance brand designer & creative director from Croatia. I’m on a mission to help as many people launch (& lead) brands of their dreams. I do this by building bespoke brand worlds rooted in authenticity, intention and honesty. So far, 15+ founders worldwide have trusted me with their vision. Whether you’re building a personal brand or starting a company, I’m the go-to person to turn your idea into reality, from vision to visuals.

My design process is highly collaborative, strategic & intuitive. After diving deep into your vision and uncovering your (brand’s) superpower, I create a visual identity that tells your story and clearly reflects that vision. We’ll then map out and design all the brand touchpoints of your customer’s journey - so that your dream clients can find and remember you. You’ll leave with a brand so aligned and alive it’ll become a magnet for opportunities.

A woman with shoulder-length brown hair, wearing a black top, sitting on a black chair with metal armrests, holding a tablet on her lap, against a plain light-colored wall.

Things we can create together:

꩜ DIGITAL REALM
websites, social media templates, presentation/sales decks…

✰ PHYSICAL WORLD
business cards, letterheads, brochures, postcards, flyers…